Michael Cullen - not gareth morgan's father - welcome from prime minster, on final leg of overseas trip (cairo, berlin, dubai) - had been hoping to txt us all, and had to cease it because someone was not amused - digital agenda an important priority - announcing tax cuts to pay for cunliffe's report [laugh] - sustainability at forefront of program, and be worlds first sustainable nation - take it in a narrow environmental context - sustainable policies, long term strategies - investing in nz super annuation fund, kiwi saver, modernizing education system at tertiary level, primary health care, making fight against global climate change - we need to be sustainable across all areas - how does ICT contribute to this? - opens up business opportunities domestically and internationally - positive commercial opportunies with innovations - digital strategy helps to goal set - at community and rural level, already happening - already working as a sustainable force - need to provide leadership to empower others - what kind of nz do we want to build - what challenges are there - what are the steps we need to have - ict has ability to improve workplace productivity, way we educate our children, make government more accessible, open new markets, bring nz to the attention of the global population - never had a greater ability to decide where we want to go now - must not think narrowly about this - not just an exercise in broadband technology, unbundling the loop, ... - need to think where we want to go, and where our digital stategy is in terms of sustainable growth - questions - will government provide some funding to broadband - david has made a powerful case within cabinet, need to be ready to listen to sensible proposals. prepared to participate, the way we do is an open question, and the extent of it is also an open question - range for imperatives that the private sector is unlikely to meet, need to work with them to make sure the rollout is adequate, with a focus on economic opportunities and a social dimension - infrastructure bonds is a possibility, the international economy means we could raise the money slight cheaper. there's a range of possibilities about government direct partnerships, and looking for specific proposals to come back as well. what is it that you think we can help with, and then we can work on that. - the government is a good tertiary education funder, and will fund e-learning but only through public institutions and not private e-learning providers - not sure it is the case, doesn't have information to hand. there have been a range of ad-hoc policies from 2004 on to control government risk around private sector. the new model of funding that starts next year is basically moving those decisions aside so the private sector is able to work on more competitive basis. can provide public sector with more capital, can't do that with the private sector - mentioned about possibility of virtual embasssys. would be great if nz would open an embassy in secondlife sean mcdougall (life-long learning - the danger of the classroom) - live from the slough, uk (coming from a pub somewhere) - first thing you need to do is go to the beach - had a pub conversation - wrote a book called 'millenium' - museum on the edge of the galaxy - chain mail, and can of coke in the meseum on earth - got better metal work, and have seen the age of consumerism - what 2 items would you put in the meseum to celebrate british education? chalk, white board - chalk and white board vs internet tablet - no change at all? - take a leap back in time, look at classroom of the future - screen changes to classroom of 1904 - frosted glass lets in light, doesn't distract the kids, teacher in the front of the room - give people time off during easter to take time to do harvesting - systems in place in that classroom have hardly changed - screen changes to assembly line 50 years later - children come into school, move them along in terms of progression, just like a car being made - screen changes to 1950's for rise of national health service and service economy - screen changes to another school - see kids with typewriters - screen changes to another school - see kids with laptops - every kid has the same experience, something has gone wrong, not the ideal change - thinking holistically - 2 x 2 grid: systems & processes products & services creating schools environment communication - do we still have to come to work when we can work everywhere? all decended from victorian times - have served us well when you had to build something physical, and you could pass on that knowledge over and over and over again - we're now at the start of the industrial revolution when we come up into the knowledge economy - we could replace 'creating schools' with 'using technology' - innovation vs perpetuation familiar usage (speed cameras, (self-regulating cars, x-ray machines, body language readers, wordpressors) though processors) present culture future culture <---------------------------------------------------------> (pda learning, (drinkbots, - stuff you drink with robots to fix your cholesterol haptics 3-d, transient networks, co-created games) forget me 'knots' - rosary beads that actually give you therapy) unfamiliar usage - irreverence in action - making students think about science - break things in a drop zone, but can they break things twice in exactly the same way? - how could we make a fountain better? - motion detectors and sterio microphones, built in primary school in bristol - requiring skills that would be important in next century communication, collaboration, integrity, honesty, .. - cut to video clip of kids doing stuff with robots and getting them to draw pictures - costs about $5, plastic cup and 3 pens and aeroplane propellor - make it go in circles - can we do pretty circles? - can we make it go in a straight line - learning skills, bubbling up with enthusiasm, rather than the civil service obedient way - rulang, singapore - doing conference for infocom, visted school who were building robots - they've been told to imagine terrorists going onto a oil refinery, and planted a bomb, they have to build a robot to navigate around this oil refinery, when it's found the bomb, then go into the sea, and clear up the oil. then prepare a website, and business plan - these kids are 7 years old. - make by lego, fantastic christmas present for grandchildren - filled with audio sensors and microphones - unlimited, christchurch - another school, amazing place - doing incredible things - running his own record label, graphic designer with clients in US and europe - running successful business, and doesn't have to do modules others have to do. they're going directly into university - they'll be first into the market, they won't have to compete with it - OLPC isn't the way to go - 20% of kids use email, all using txt, likely will give up with txt in the future too - from dative to ablative - in the 19th and 20th centuries, things were done 'to' or 'for' people - in the 21st century things will be done 'by' people 'with' people or in response to ideas 'from' people - which is your technology focused on? - prediction adiction predictive (here is where we are) incremental transformational <----------------------------------------------> (this area will define 21st century) responsive - where do you spend most of your time? - technology as a challenge to convention - nz is fantastically well placed to do this - old will learn from the young, rather than the young learning from the old Strengthening digital capacity within NZ business (workshop session, dept of labour/min of education) - who's going to physically do the work? - when we've built it, how are we going to make sure it's being used right across society to maximize that investment - current productivity of .3%, can't have wages going up until we increase productivity - lots of work nzctu and business new zealand have been working on that - use of technolgy and innovation - dept of labour putting out a paper next year, 'innovation from everyone everywhere' - 3 key principles - democratizing innovation, collaboration across the world (and virtual NZ), customer centricity (listening to customers, and interacting and participating with them) - using the equipment that people have already purchased - most people are the converted, here to ask you what you are going to do to support kiwis and in particular, sme's - want to come out with tangible ideas, so we can get behind them and do to make a difference - think of yourselves as business owners - getting a business strong through the effective use of ICT - polls cover a number of issues, will feed back into an action plan to drive up digital confidence and capability - intersperced with presentations david clarke, chief exec of neuron pharmaceuticals - one example in health, a key issue, which there has been significant improvements in child healthcare, saves lives, improves productivity - spawned a company - prereqs - culture - expect it solutions basis sca - sell holes, not drills - educated and aware re IT - burning platform - james whakaruru - surely there's a way at least at one point that we can get an overview of those sort of occurances that bring a red alert about a child like this - first reaction is that we can solve this with the network - networked architecture - first thing we did - got a company called orion to build the network - case study: CMDHB diabetes management - try and get it earlier and get a GP interface, intervene early otherwise it costs high amounts on a daily basis - went to nevada, checked to see what they did - managed on diabetes on one piece of paper - linked their 2 public hospitals together - allowed GP to talk directly by email to the consultants - can solve 90% treatement to make sure 5 things are done - one thing was checking the HbA1c first, key determinants of whether you were in control with your diabetes - was a fundamental thing, but NZ wasn't doing it at all - then put that into the system, and improved drastically - orion international ltd - system is still not uniform through nz's hospital system - saw this, picked it up, and smart enough with licensing deal - took it to australia and canada by storm - one single idea with one child spawned better health care, and significant revenues +$15 million - great example if you can use existing technology, leadership and people you can make a real difference for something as socially important as healthcare - need to be careful you don't make technology your only business differentiator - 'sell holes, not drills' - first poll - in the ideal world, what would it take for ict to consistently be the #2 item on the strategic agenda of business orgs that you know about (just behind financial sustainability)? DTF (digital technologies framework) - restul of 3yr programme of work led by Hi Growth and MoE - provide teachers with the resources and knowledge needed to support qality learning in years 11 to 13 - empowers students to specialise in digital technologies in a rapidly changing environment - the context - the workspace <----> ict industry <----> tertiary education - key foundations - aligns with new curriculum - emphasizes the personalising learning with individual and group sessions - insert map of DTF (17 module learning areas, depending on school being able to deliver those modules) - dtf is planning environment - enable schools to plan coherant modules of work - multimedia, 7 knowledge areas - web design, graphic design, movie making, video editing - 13 lead schools with 300 senior pupils (auck, well, hamil, ...) - want to involve a further 60 schools, and 1200 pupils - national conf this time next year - on going support for design and implementation - completed dtf teaching modules with be available mid 2008 - your support - industries involved in digital technologies will be asked to support schools - help could include expert advice to teachers, visiting classrooms or providing authentic briefs for students - volunteers - contact the presenters National ICT skills initiative - working together to create a nationwide approach to skills - why collaborate - we have understanding of our need for more qualified ict workers - skills dev work underway - we need an inter-regional and nationwide approach to skills dev - we need to support the sharing of knowledge and infomration and exchange best practices - we need to deliver projects nationwide - what's the plan? - engagement (who's taking part) - central and local gov - secondary schools - tertiaries - businesses - maori and pacific - collaboration (how can we work together) - focus - approach - process - permission - priorities (focus for 2008) - a collaborative mechanism - national ict branding - access to more highly skilled employment for maori and pacific - increased linkages between schools, tertiaries and workspaces - nationwide internship programme - improved communications with tertiaries and businesses - second poll current realities - what confidence and capability issues hinder or stop organizations that you know about from maximising ICT effectively to conduct businesses Foot Science - 20 employees in christchurch, plus distributors around the world makes 80 people - all pervasive ICT - makes blue foam orthotic foot support - what we're doing in using ICT to make it a business - what to employ people that aren't impressed with the technology, desperately need people who are bored with it so they can get back to the business - need to do it in 25 countries with a really really small group of people - getting beyond installation - needs to be pervasive: always used - attitude - culture - boringly effective - the why - enabling, speed and leverage, magnifying, power - getting a uk defence contract can't sell million dollar toilet seats anymore, they have put in policies to 6 million people in one organization target 'we're a medical device company' - medical people weren't allowed to talk to medical reps, or go to conferences - desperately wanted information stop that - the goal - the barriers - the method - identify the target, bait the trap, load your weapon, fire wrote a rap song www.gangstarapsong.com - taking the piss out of evidence based medicine, but cost $300, bit of fun, and got the contract in front of 25K people 'bootin da booty' (marc lindy) - can't dispense because you've got no evidence (from an off the shelf product) - third poll what would build or improve ICT capability in the workplace of the business organizations that you know about? -results - highlighted quotes - step change from management thinking - people based advantage takes 7 years to overcome - just do ICT - senior management would need a complete rethink of the role of ICT - comments from sean - only just got over jetlag, if he could video conf rather than fly, he would choose the video conf countries, and get on with things tomorrow. NZ is now in competition with those countries that have this as standard - 3 words that we work with stakeholder design - insight, irreverence and tenacity - going to have to explore the 21st century together using ICT - explorer - migrant [be at least this] - visitor - should be boringly effective - seen many examples of how it's improved productivity - key is attitude of ceo and the team - see it as strategic advantage vs cost - personal goal is not to be on the beach, but help lift the national average wage to $100 an hour - the reason i live here, is that i don't have to worry about defending my property - would like to live in a billionaires country being the poorest - multi-factor productivity - how much value you can add in one your, and the best example was given in local publication, computer world, celebrating 20th year anniv - one of the stats was costs of honda accord vs a house now versus way back then - the fact that honda hasn't changed prices is because of productivity and ICT - key change needs to be in the executive structure - get government challenge the ICT industry, for solution to improve productivity Debate: Are we moving fast enough for our young poeple in NZ julia jack (vodafone), scott barlett (Orcon), areti Metuamate (genY), Adele Barlow (genY) (affirmative) matt crockett (telecom), paul clarkin (world xchange), pamela minett (gen Y), nathan campion (negative) affirmative - what is fast enough? shouldn't they decide that? the genY - lots of talk about infrastructure etc... - stephen tindell is finding 100 businesses and they're all focusing on technology - what did you talk about? sam morgan, and his website is selling $500million a year - how cynical we can be about the digital strategy, but we are making progress - blind idealism - dr paul reynolds and cunliffe are 'cool', as a young person that gives you hope - we could be moving faster is a different argument to we are moving at a speed that works for young people - the fact that this conference happens is a significant result of moving fast enough - nz must be moving fast enough, how did we sleep last night? - massive part of nz culture is outside, so many we don't need as much as other countries? - who are the rest of the we that we need to be concerned about? - we is the innovators - we is the non-encumbered telcos - we has been the government through the regulatory forms and legislation changes, not to mention regional government - we, as majority of ICT and stakeholders, *are* moving fast enough - pushing pricing points down, so consumers can get access (19.95 broadband - orcon) - first to introduce flat rate data plans - first to introduce fatter pipes for local unlooped bundling lines - government, enabling us to move even faster still, and has been investing more than enough to make sure it will be a success - generation Y - constant innovators, #8 wire, people like sam - doing *enough* is perhaps something we need to think about - we need to leapfrog - need to lose the negativity attitude from the arguments - there are positive stories to tell - we are moving fast enough - if we were moving faster, maybe we'd leave ourselves behind - need to be careful and considerate, even though there's still more work to do - no use rushing down the road - doesn't want wireless down the beach - wants to be surfing the waves, not the web - need time to learn about the land, need to think beyond the computer screen - time, we spend so much time tied to our cell phones - are we using our time proactively, doesn't think so, and that's one of the issues we need to face, don't want to lose touch with home and environmental reality - why are we generating millions of mobile phones? - this isn't a giant factory for our own personal greed? - why aren't we recycling - developing all this technology, but need to think of the speed and impact of moving that fast negative - infrastructure - telecom agrees, and committed to solve it - young people should *always* be impatient - who has access to computers? no point in having good broadband if they don't - education - no place for people accelerating learning from technology point of view (photoshop, etc..) - come from media background, large gap between school and business, had an idea, went off and just did it, then stopped thinking about it. the people who wanted to help didn't realize - generation X - make better cars and better music than generation Y ever will! - migration from legacy to convergent applications and services - with traditional telecos comes traditional thinking - have paradox, have whole generation of users looking for applications that telco can't offer to - sick of getting killed by other countries with higher broadband speeds in traditional shoot 'em ups - better access to the digital world can't happen until telecos figure their side out - he who dies with the most unbundled copper still dies - delayed the true solution, about the products and services - they don't want 2 mobile phones, or sit while their isp changes their broadband skills - perhaps they're not moving fast enough because of their nature - ian gillen, deep purple, live album in 1972 - was quoted as saying mid way through 'want everything louder than everything else' - no point in having the skills if we're not putting them to good use - who is we? - we are the innovators, but not innovating any more - had a look at your facebook profile, wasting time. you're the ceo of orcon, why aren't you innovating - important to go out surfing, having real experiences - we spend so much time on computers, and those experiences that we have are not always good eg. faults, troubles, don't care about digital experiences, don't have a good quality of life there. need to work faster to create good enjoyable experiences to make working with computers more interesting - there is more to life than simply increasing its speed - ghandhi - all he got was 'too many connections, mysql error', no matter how fast he went he didn't get the answer he wanted - what was an enjoyable experiences was catching the train - need quality not just the speed Trevor Mallard, minster for broadcasting - talked about the way broadcasting is changing - including scuffles in parliament - talk about youtube and other media sites - people can manipulate, or can be bored by the content - early in new job, so only getting to grips with it at the moment - talked about plans for phasing out analogue tv by 2012, or 75% take up of digital tvs, currently at about 45% take up - suspects it'll take between 6 and 10 years Communities and Content - affordable and fast broadband Leveraging Innovation Barry Vercoe, Professor of Music and Media Arts and Sciences, MIT - degrees in mathematics and music, in auckland - taught in princeston and yale - asked to be foundation professor of the MediaLab - 2 organizations that have used leveraged innovation to effect worldwide changes - medialab - digital convergence of all media - "future is not to predict but to design" - invented technologies to allow people to express themselves - 1985 - 6 founding professors from 6 different fields - 2007, 36 profs from 36 different fields - 170 grad students (MS + PhD) - what's the business model? - sponsors get no promises about anything they work on, 2 week long sponsor meetings, unlimited visits, royalty free non-exclusive license to commercialize anything they saw - where does innovation come from? - clash of cultures, clash of disciplines and ways of thinking, clash of ways of doing things, high tolerance for failure - what are the deterants for innovation? - walls and buildings, funding streams, measures of success, middle-level management - mindstorms, microencapsulated electronic ink, ebooks, radio paper, electric cars, roboscooter (clean and green, light weight folding) - media projects - audio spotlight (very cool!) - automotive interiors, everyone has their own CD players!, in place performers - author of csound - putting onto multiple dsp's - karaoke with a difference, when you sang if you sped it up, it would go along with you, it could correct wrote notes, in fact you could talk - costs about $10k - put this software onto the $100 laptop, olpc - moving away from tightly connected dsp's, to more distributed communicating through the wireless ears - olpc - mit didn't trust us, and forced it out of the medialab, came a non-profit organization - based on 5 principles - child ownership, low ages, saturation, connection, free and open source (all laptop designs are open source) - technology assumptions to reach price point - low cost, low power, no moving parts, 512k flash memory, 3 usb ports, amd geode processsor, mesh wirless networking, 1200x900 display, linux - shows screens of the interface - will this technology work for children in remote corneres of the world? - case study: bekabeka school on gatokae island in the western provice of the solomons - no roads, electricity, connectivity is being introduced by EU and UN, but focus on computing for adults, not children - children will teach each other, and learning while having fun - concerned about cultural variance - need to understand what another culture would do - shows similar tune with different instruments according to the regions - seven conditions for free wheeling innovation to become sound investments and good business - involves a harmonic clash of cultures - cuts across disciplines and departments - researchers accorded high tolerance of failure - bold prototypes are taken to product - will rescue the planet - invest heavily in children of all cultures - start again at the top Judith Tizzard - heritage, and national library, The Digital Content Strategy - greated in maori and scottish gaelic - quite easy to learn maori, but had to go to the internet to learn gaelic - good to bring all my roles to the summit - put digital content strategy into the broader context of national digital strategy - my view is digital content must be at the heart of the broader strategy - can seem overshadowed by the costs of technology - both just enablers of content, and content must count - most users don't care how they access so long as it's fast and affordable - paul keating - australian art's policy along with communications - thinks it was a mistake because billions of dollars was involved in bringing the traditional arts (opera, ballet) across australia - briefly outline the content strategy - can provide across the key people - community, government and business - want to see creation of bank of new zealand knowlege - every nzer deposits as long as withdraws - why was the national library made as the lead agency for content strategy? - realized that something we had tended to marginalize (culture and arts), it's actually at the heart of the economy and most jobs - wasn't until 2005, realized what we need is honest brokers in this area, and then asked to be minister for national library and the archives - skepticism was shared across government, all entities have developed their own computer systems. now trying to talk across government, and proving very very difficult. now include all the health, libraries, etc... only the national library that is agnostic about the content. they see themselves not as owners but as katiaki - central to this role is management of content, and is a good broker to do this - content must not be allowed to vanish, has to be captured and preserved for generations - seminar at national film archive, we need to prioritizing urgently, there is 5-10 year window to digitize that mountain of content so it's available for the future - will need a fund to do that, both for public and private content - digital content strategy launched in september - shares vision with digital strategy - nz needs to be world leader in using technology to realize it's cultural goals for all people - provides clear roadmap for content rich use, government content, commercial content, community or informal content ; but those 3 sectors need to be linked up - who knows what commercial opportunities are there? - excitement and opportunity for having information online is infinite - 5 key outcomes - create, accessing and preserving content - accept there is a whole generation of digital people - concern about nz music and film - in this new generation with new attitudes we have to be concerned about creators moral and economic rights, their work and use of work respected, protected and valued. - also need understanding and knowledge of IP rules - need to go back to basics - remember as nzers, digital strategy is about the things we believe in as citizens, workers and creators - will open up all sorts of aspects of being a nzer to us - content, well managed, affordable, and understand it's importance and encouraging opportunity for all - need to consider people of different abilities, interests and disabilities - go on thinking about this strategy and contributing to it - people are at the heart, and in this case nz people - questions - how can we take things out to the world, are there elements of this strategy really help us push it out to the world some more - yes, there are. we head a great debate with economic dev ministers, where the best spending of gov money is take all the tourist money to go into nz film - doing lots of work across gov, whether it's tourism or film, nzlive.com - minister of culture and heritage, and should come up very high in most searches. use that platform to link into the things they're doing - gov should spend money developing platforms, just finished dictionary new zealand biography and wanted to put it online. found money to do that. got this great great networks, what do we do with them? we agreed we would do the 1st ever online encylopedia - now 3 tracks - people, land the sea and the sky, and the bush. 60% of the hits to that are international - much better to do interactive rather than authorative - got beat up at FooCamp about not providing a wiki Penny Carnaby, Getting strategic about NZ's digital content assets - national library, chief executive - doing a bit of synthesis, covered a lot of ground, everyone would get the feeling that change is in the air - 2 years ago when we launched the strategy, we needed to put the foot down in terms of content - need to be stategic about content in this country - how do we get those ideas into a sustainable shareable architecture for knowledge infrastructure for the country - 5 element framework - creating and protecting content - accessing and discovering content - sharing and using content - managing and preserving content - understanding and awareness of content - collecting, preserving and making accessible NZ's published disgital heritage - national digital heritage archive - preserving NZ's digital memory - public and private sector working in partnership (Sun!) - launched creative commons license for new zealand - one end of protection of content - lighthand, citizen can determine their rights, very respectful - good partnership with min of education, 20/20 trust, usesco, council of humanities - kiwi research information service (kris) - bright sister of karen - how we will fill the broadband pipes with quality content - publicly funded research should be accessible to the public - nzresearch.org.nz - 100's of full text quality nz ideas and creativity - collaborated with min of eduation, itp, ... - national digital forum - galleries, libraries, art museums (glam sector) - how do we get legacy content in cultural institutions online for the rest of nzers around the world - matapihi.org.nz - kete horowhenua - kete, telling our stories together, as told by the people - the community end of things - the informal web, valid content as well - community built digital library - collaborative, and people can add from their homes - images, photographs, scanned documents, letters, stories - wanted to build a web app that was easy and intuitive to use - people could build their own kete - linux, code is available, and can be themed - aotearoa people's network - 4 benefits, safety, independence, inclusion, dissemination of government information - addressing rural and urban, digital divide - easily accessible - bringing together content from all parts of the communities - broadcasting, government, art, research, ... - will go live in it's first iteration in about 12 months time - seen 2 and a half years of building content, and incubating capability across the country - looking at this unified search and discovery layer , the google experience of nz content - we have the content, now going to scale it, make it sustainable and shareable - accessradio.org - looking at community radio being archived and preserved for future use - 783 - about 30 hours of endangered languages being broadcast each week, desperate need to archive at digital archive - country will define itself by digital content WrapUp - 6 big key propositions - translating strategy into action - a mindset change is needed across NZ to take us forward. how do we do this? - the issue of sustainability is impacting every part of our economy and society. how can digital solutions be leveraged to help us to achive our sustainability goals - increasing prod and innvoation are key to transforming our economy. how can digital technologies be leveraged? - digital revolution is not being shared equally across all ages, regions and ethnic groups and other communities in NZ identify ways that the digital divide can be bridged - fast, affordable, broadly available internet access is essential to creating the transition to an effective digital economy. what are the practical ways to action this as soon as possible? - the better than central government, local government, business and communities work together, the faster it will happen. what solutions are needed to provide better alignment?