DATEVALUE(date_str)
DATEVALUE returns the serial number of the date. date_str is the string that contains the date. The value depends on the date convention. The MS Excel 1900 convention dates things from Jan 1 1900 while the 1904 convention uses Jan 1 1904.
DATEVALUE("1/1/1999") equals 36161 (in the 1900 convention).
DATE.